OUR RESEARCH

Demonstrating a return on investment in PR and communications

At Hard Numbers we strongly believe that you can, and should, track the impact that PR and communications has on objectives which are a priority to the business.

We’re delighted to have worked with CARMA, a leading global media intelligence business, to produce these reports.

Coverage to capital: Paper four

Reputation in the Age of AI

This white paper examines how AI evaluates brand reputation, highlighting traditional media's continued dominance and new opportunities for strategic PR communications online.

Download this report to understand how AI-driven reputation is reshaping PR strategy. Gain actionable insights into leveraging traditional and owned media, optimising digital content, and strategically managing AI perceptions to position your organisation advantageously in an AI-influenced media landscape.

READ the report
CHAT-GPT ONE YEAR ON
AI innovation in the UK triples post Chat-GPT
In this study we analysed UK Companies House data for companies with 'AI' in their name, to quantify the sector's expansion post-ChatGPT, acknowledging the method's proxy nature.
READ the report
COVERAGE TO CAPITAL: PAPER TWO
Exploring the link between thought leadership on social media and company valuations
For this report we worked with leading global research business CARMA to study the UK’s “unicorn” businesses. In this report, we define “unicorns” as privately held companies with a valuation of above $1bn, and we looked at the impact that their CEO or founder could have on fundraising efforts by having a large personal media profile across social and earned media.
READ the report
cOVERAGE TO CAPITAL: PAPER ONE
Demonstrating the link between earned media coverage and a techonology company's ability to raise money
Our first research report is entitled “Coverage and capital”, and we worked with leading global research business CARMA to study the potential impact that media coverage has on fund raising for technology start-ups.
READ the report
HomeWhat We DoWhat We've DoneWhy Hard Numbers?JobsBlogContact
PRIMARY SERVICES
Media RelationsOutsourced Lead GenerationPaid Media ManagementContent Marketing
ADDITIONAL SERVICES
Account Based MarketingAnalyst RelationsBroadcast PRCommunity as a ServiceInfluencer Relations
PRIvacy policy