What we do:

Account Based Marketing

We don’t stop at reputation; we build relationships for your business. We help you to accelerate your sales by helping your better understand and identify your ideal customer prospect (ICP) and building a marketing campaign designed to reach them at scale.

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Targeting

Sales is marketing to one person.

We help you to accelerate your sales by helping your better understand and identify your ideal customer prospect (ICP) and building a marketing campaign designed to reach them at scale.

We work with you to establish who your target list of prospects is for the business, with a rigorous process looking at a number of the following factors:

  • Size of the business (in terms of revenue, headcount, and markets)
  • Geographic location (what markets they operate in that you can support them in)
  • The typical customer role or roles you’re looking to target
  • What their drivers are, and who or what influences their purchasing decisions

We then review your existing Customer Relationship Management (CRM) to see which of the companies you’ve already been in touch with fit this criteria, and any other lead lists your may have in the business.

We have worked with literally every CRM commercially available – Salesforce, HubSpot, Insightly, Microsoft Dynamics (we knew it when it was “Navision”), Pipedrive, Sugar… in fact, we’re so experienced we’ve even used Maximiser, Act and Goldmine!

We then look at your own LinkedIn connections to see who you’re already connected to, and then research the roles, names and contact details of the prospects you’re trying to reach within your target customers.

Lead generation:

We’re numbers people. Hard Numbers people, to be precise.

We deliver consistent, timely reporting throughout the process for you.

Campaigns

From there, we run campaigns designed to reach this audience, to create content which is of interest and value to them on your behalf, to learn more about them through lead capture, and then hand them over to your sales team to work their magic.

As we’re numbers people (Hard Numbers people, to be precise) we deliver consistent, timely reporting throughout the process for you. At any time, you’ll be able to access a dashboard to show you how many leads have been created and handed over, but also the activities which have been undertaken to drive that result.

We rigorously review the data to optimise and improve the work we’re doing for you, and we make that data available to you via a tailored reporting portal.

We can help you get started on your Account Based Marketing journey today by running a short project to identify your ideal customer prospect. Get in touch here to arrange a consultation.

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