At Hard Numbers we strongly believe that you can, and should, track the impact that PR and communications has on objectives which are a priority to the business.
We’re delighted to have worked with CARMA, a leading global media intelligence business, to produce these reports.
This white paper examines how AI shapes brand reputation by analysing media sources, including editorial content, owned media, and customer reviews. It explores how Large Language Models (LLMs) influence perceptions of Quality, Trust, Innovation, and Value in brand communications.
READ the reportIn this study we analysed UK Companies House data for companies with 'AI' in their name, to quantify the sector's expansion post-ChatGPT, acknowledging the method's proxy nature.
READ the reportFor this report we worked with leading global research business CARMA to study the UK’s “unicorn” businesses. In this report, we define “unicorns” as privately held companies with a valuation of above $1bn, and we looked at the impact that their CEO or founder could have on fundraising efforts by having a large personal media profile across social and earned media.
READ the reportOur first research report is entitled “Coverage and capital”, and we worked with leading global research business CARMA to study the potential impact that media coverage has on fund raising for technology start-ups.
READ the reportWe’re delighted to have worked with CARMA, a leading global media intelligence business, to produce these reports. Richard Bagnall and the team from CARMA were fantastic partners throughout this research, and we could not have worked with a smarter and more diligent group of analysts, empowered with some leading edge technology.
From Coverage to Capital
I’m grateful to the frankly stellar list of companies that have provided case studies for this report, which all demonstrate the impact of media coverage on business growth in their own organisations. This research report features case studies from some of the leading high-growth businesses in the UK including Curve, Papercup, Cytora, HelloDone and Phos. It also features an excellent case study from equity crowdfunding platform Crowdcube. I’m enormously grateful to Amir Jirbandey, Brad Hyett, Ed Hodges, Jo Candy, Max Pepe and Zarina Banu who freely gave their time to contribute to this.
From Coverage to Capital: Unicorn Edition
And we’re grateful to the amazing communicators of unicorn businesses who kindly gave us their time and perspective on the results – Nikki Dawson, head of EMEA marketing at sales enablement platform Highspot; Bhavni Meintjies, Director and leader of the “Buzz team” at cloud banking SaaS pioneer Mambu; Roopa Ramaiya, VP of Communications at RiskOps platform Feedzai.
