We don’t create content for content’s sake; we use it to build reach, reputation and relationships for your business.
Content may be king, but there’s a lot of pretenders to the throne out there. You want to create differentiated, quality, engaging content which elevates you in the minds of your prospective customers.
A PDF download of a PowerPoint deck created by your sales team won’t cut it.
We start by auditing the existing content assets that you have as a business.
We don’t just look at the response that your content is getting in terms of engagement online, and leads it’s driving.
We look at the contribution your content is making to your search engine optimisation, your ranking for key terms, and your success in earning coverage from key media and opinion formers.
We look at your customer journey on your site, and across your channels.
And we build up a detailed picture of your ideal customer prospect (ICP) to then inform the kind of content we can create for you.
Then, it’s all about content creation for you.
Content that goes beyond generating awareness of your brand, product or service.
Content that compels your prospect through the buying cycle.
Content that informs consideration.
Content that drives sales.
We will focus on monitoring the effectiveness of the content we create, and continuously optimising to improve the response your content is driving and the leads this is generating.
We have design, copywriting and video production capabilities in-house. And where we need to, we can augment these with a team of trusted consultants and experts to ensure that what we’re creating are high quality content assets.
We’ll promote your business in words, pictures and video. We’ll even use song, if the data shows it works.
But the job is not finished once content is created and shared. We will focus on monitoring the effectiveness of the content we create, and continuously optimising to improve the response your content is driving and the leads this is generating.
We will share with a tailored dashboard with you so you can monitor the effectiveness of our work throughout the lifecycle of our activity.
And you will always have the Hard Numbers that prove the effectiveness of what we’re doing at your fingertips.
We can help you start improving your content marketing today by providing you with a content audit, to show the effectiveness of what you’re doing, and identify opportunities for improvement. Just get in touch here to arrange a consultation.
We’ve created our unique Digital PR Audit, which gives you the Hard Numbers on the effectiveness of your PR and media relations campaigns online.Find out more