Award-winning start-up tackling online misinformation, Factmata has appointed performance-driven marketing and communications consultancy Hard Numbers as its lead PR agency.
Factmata was launched with the purpose of future-proofing people, organisations, brands and governments against the growing swell of damaging online rhetoric.
As a deep artificial intelligence platform that identifies online opinions about brands, products or issues, Factmata clusters similar opinions into ‘narratives’ as they emerge.
Factmata can analyse how threatening or risky those narratives are, as well as identify the influencers behind the narrative and monitor how those narratives grow and change over time.
Hard Numbers is an award-winning, performance-driven marketing and communications consultancy, launched in 2020 with a focus on delivering tangible, demonstrable return on investment for clients.
Hard Numbers’ remit will include thought leadership and content creation designed to build greater awareness of Factmata’s technology, whilst driving traffic and leads from communications professionals at large corporations or the agencies advising them, to NGOs, charities and journalists. Or anyone that needs to monitor news and narratives about themselves, their products or consumer attitudes online.
Antony Cousins, CEO of Factmata, said:
“We’re delighted to have partnered with Hard Numbers. As we strive to reduce misinformation and harmful content online, we can help empower companies and organisations to find richer, actionable and explainable insights to help them make better decisions.
Given the team’s experience in media intelligence and SaaS businesses, and their focus on results, we couldn’t have picked a better partner for this stage of our development.”
Darryl Sparey, Co-Founder and Managing Director of Hard Numbers, said:
“We’re thrilled to be working with Factmata. Together we’re looking forward to helping them with building a better and safer online ecosystem for people to understand the information in the digital world around them.
The rise of misinformation is a huge threat to the safety of people online, and Factmata’s narrative analysis will be crucial to help combat this threat. The Hard ‘Numbers team couldn’t be more excited to be partnering with an organisation at the forefront of some of the biggest discussion topics the internet has seen, and we look forward to supporting Factmata in their ongoing work to make the internet a safer, more truthful place.”
To find out how Hard Numbers can help your business, say hello via our contact page.
