CARMA, a global media intelligence specialist setting the gold standard for media monitoring, communication analysis and research, has appointed marketing and communications consultancy Hard Numbers to its PR and communications agency roster. Hard Numbers will support global marketing communications, focusing on the UK and Europe.
CARMA, the world’s longest-established media intelligence provider, helps organisations maintain and enhance their reputation by making sense of the media, monitoring what matters, and turning data into insights. The media never sleeps, conversations and opinions are constantly being formed, and reputations won and lost, so the global powerhouse operates around the clock 24/7, 365 days a year to support their clients. Their 'always-on' analytics gives organisations greater clarity and insight into the complex media landscape, helping demonstrate the value of PR with the support of their experienced team and sophisticated software.
The company includes over 500 international consultants servicing more than 3,500 organisations. With senior industry experts on the team, they have deep experience in implementing tailored measurement services based on global best practices that help their clients demonstrate the value of the PR function, something that has become critical in today’s era of accountability.
Richard Bagnall, Global co-managing partner and CEO, of Europe and the Americas at CARMA said:
“We’re approaching a tipping point. AI will transform the volumes of content we are all exposed to and change how organisations communicate, engage and interact with audiences. It’s no longer enough to be busy. The successful PR professional today must demonstrate the value they bring to their organisation in a meaningful manner. It’s an exciting time for us, so we’re delighted to partner with Hard Numbers. We look forward to working with the team to drive awareness of CARMA’s experience, expert consultants and brilliant software. Using Hard Numbers’ comprehensive understanding of what is needed to drive links, leads and traffic for the business, they will be invaluable to helping us drive awareness of CARMA in the UK and beyond.’’
CARMA has selected Hard Numbers, an award-winning performance-driven marketing and communications consultancy, to drive brand awareness for the business amongst PR, marketing and communications professionals. Launched in 2020, Hard Numbers focuses on delivering a tangible demonstrable return on investment for clients by bridging the gap between communications and sales.
The agency's remit will include thought leadership, creative campaign activation and executive profiling. The goal is to build greater awareness of the impressive scope of CARMA’s consultants and software, resulting in more engagement and leads in the UK and allowing organisations to link communications output, audience action, activity outcome and impact.
Darryl Sparey, Co-Founder and Managing Director of Hard Numbers said:
“I’ve known, and in a previous role, competed with Richard Bagnall and the CARMA team for many years. I’ve always admired Richard personally, and I’ve always believed that CARMA’s approach and their commitment to best-in-class measurement marked them out as leaders in the media intelligence space. We want to create a greater awareness of the CARMA brand because we believe their combination of industry-leading technology and smart, informed media analysts make them a genuine alternative to other media intelligence providers. They’ve got great tech, a great team and a great story to tell, and I’m thrilled that they trusted us to help them tell it”.
To find out more about how Hard Numbers can help your business say hello via our contact page.
