Cheddar, the instant payments and rewards platform appoints performance-driven marketing and communications consultancy Hard Numbers as their lead PR agency in the UK.
Cheddar was launched in 2022 to make payments better for everyone, creating an ecosystem independent of payment card networks. Regulated by the Financial Conduct Authority, the platform enables secure payments between existing UK bank accounts via a mobile payment solution that solves inefficiencies in the payment chain and financial system, truly innovating how people send and manage money.
Cheddar is free for consumers to use and provides many benefits to consumers. These include full payment transparency without any fees as well as minimising risk of fraud by avoiding use of payment cards which carry sensitive payment data. The instant payment platform also cuts out intermediaries and connects two parties sending and receiving a payment, creating a direct, instant and efficient payments process.
Demonstrating the explosive growth and huge potential of consumer-centric fintech solutions, Cheddar recently acquired Upside. Upside’s open banking-enabled marketing platform, which connects retail brands with consumers by offering personalised cashback, will be used to further develop the Cheddar payment platform to provide even greater value for customers in the near future.
Tariq Zaid, CEO and Co-founder at Cheddar, said:
“Given the Hard Numbers team’s experience with fintech businesses, and their focus on demonstrable results, we couldn’t have picked a better partner to support our growth in the UK. Simplifying payments for consumers and business is at the heart of what Cheddar hopes to achieve and so finding a PR agency with the expertise to help us succeed was a high priority.
We believe that the team at Hard Numbers will play a key role in helping us to grow awareness of Cheddar as a leader for everyday payments and as a fintech solution that understands consumer desires.”
Hard Numbers is an award-winning, performance-driven marketing and communications consultancy, launched in 2020 with a focus on delivering tangible, demonstrable return on investment for clients.
Hard Numbers’ remit will include thought leadership and content creation designed to build greater awareness of Cheddar’s expertise within the banking and payments category, whilst driving traffic and leads to help accelerate the growth of the company within the fintech space.
Darryl Sparey, Co-Founder and Managing Director of Hard Numbers, said:
“Cheddar’s consumer-focussed and transparent approach to payments is a breath of fresh air in the fintech space. They promise a new dawn for everyday payments and our team looks forward to helping them make this a reality.
For an agency that’s only two years old, Hard Numbers has amassed a track record and portfolio of experience with fintech and financial services clients that would be the envy of much more established PR agencies. We’re delighted to be extending that expertise even further by working with a dynamic and innovative payments business like Cheddar”
To find out more about how Hard Numbers can help your business, say hello via our contact page.
