AI-powered sales enablement platform Highspot appoints HardNumbers as PR lead

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The world’s leading sales enablement platform Highspot appoints performance-driven marketing and communications consultancy Hard Numbers as their lead PR agency in the UK.

Highspot was launched in 2012 to address the urgent need for technology that empowers customer-facing teams to do their best work—and make the most of every buyer interaction. By turning strategy into consistent execution and recommending the right content at the right time, sales enablement platforms encourage more effective and efficient collaboration between sales and marketing functions.

As an AI-powered sales enablement platform, Highspot provides data-driven insights for marketing and sales teams to optimise their customer-facing collateral and measure its impact, which helps to generate more revenue and drive better marketing ROI.

Demonstrating the explosive growth of the sales enablement category, Highspot connected more than eight million salespeople, channel partners, services reps and customers in digital sales experiences in 2021, representing a 150 percent increase in platform usage from the previous year.  Highspot also boasts the largest community of sales enablement professionals anywhere in the world, already surpassing 20,000 users.

Nikki Dawson, Head of EMEA Marketing at Highspot, said:

“Given the Hard Numbers team’s experience with AI and martech businesses, and their focus on demonstrable results, we couldn’t have picked a better partner to support our growth in the UK and EMEA market. Highspot is a results-driven platform and so finding a PR agency that matched this ethos was a high priority.

We believe that the team at Hard Numbers will play a key role in helping us to grow the sales enablement category and awareness of Highspot as the world’s leading sales enablement platform.”

Hard Numbers is an award-winning, performance-driven marketing and communications consultancy, launched in 2020 with a focus on delivering tangible, demonstrable return on investment for clients.

Hard Numbers’ remit will include thought leadership and content creation designed to build greater awareness of Highspot’s authority in the sales enablement category, whilst driving traffic and leads from marketing, sales enablement and sales professionals at large corporations.

Darryl Sparey, Co-Founder & Managing Director of Hard Numbers, said:

“We’re so pleased to have been appointed Highspot’s PR lead in the UK. Coming from a sales background myself, the issues that Highspot’s technology helps to address are close to my heart.

“As an emerging category gaining more and more prominence, sales enablement is no longer an optional add-on for businesses and their sales and marketing teams. It’s a ‘must have’ with  enormous potential to drive growth and revenue. We look forward to helping Highspot lead this category in the UK and beyond.”

On a personal note, my daughter Halia is delighted that Daddy now works with two unicorns, so even if this doesn’t get coverage in the PR media, I know all her friends at nursery and her Nanna will hear about this”

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