NEWS: Propel appoints Hard Numbers as PR agency of record
Israeli PR technology company Propel has today announced it has selected Hard Numbers as its agency partner in the UK.
The win represents the fifth client win for Hard Numbers and continues the fast-paced growth of the agency. Hard Numbers will be responsible for raising the profile of Propel in the UK and helping to establish the category of PRM software, which Propel is pioneering in the region and worldwide. In addition, Hard Numbers will focus on driving leads and opportunities for the Propel sales team.
The hire of Hard Numbers follows the appointment of Frank founder and non-executive director, Andrew Bloch, who joined its Advisory Board last month to serve in a growth and advisory role.
Propel is the world’s leading PRM (Public Relations Management) software, and delivers a range of functionalities to support public relations practitioners in the planning, execution and analysis of media campaigns. It offers online and social media monitoring, Gmail and Outlook integrations for pitching, journalist engagement scores, a Customer Relationship Management (CRM) system built specifically for the PR industry, measurement tools to track business outcomes and ROI as well as interactive dashboard reports. Propel’s unique analytics capabilities save PR professionals time and effort when running media relations campaigns.
Propel has raised $1 million in venture capital from LogicBoost Labs in California. The company, which was founded by former PR agency owner Zach Cutler and software engineer David Cohen, is headquartered in Tel Aviv, and has teams based in Washington, D.C. and London. The company is currently raising a Series A round of funding. Propel is on target to become the next unicorn in comms tech with its feature-rich and easy to use product, which has already outpaced established competitors in innovation. The PR industry’s largest software tool, Cision, was acquired for $2.7 billion in January 2020.
“We feel like we’ve found the perfect agency partner to help us not just raise our profile, but deliver a measurable impact on our top-line. They’ve already hit the ground running.”
Zach Cutler, Founder and CEO of Propel
Darryl Sparey, Co-Founder and Managing Director of Hard Numbers said:
“When I first saw Propel, I was blown away. There are huge benefits in terms of productivity and time-saving that Propel can bring to PR practitioners and agencies in particular. I believe that we can really help Propel to scale quickly in the UK market, and repeat the significant success it has already seen in the US.”
“We are beyond excited about the opportunity to work with Hard Numbers. We believe we’ve found an agency which can go beyond coverage to really deliver a measurable impact on our business in terms of leads, opportunities and client wins. We feel like we’ve found the perfect agency partner to help us not just raise our profile, but deliver a measurable impact on our top-line. They’ve already hit the ground running.”